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The What to Post This Week System
Your ideas in. Your weekly content plan out. On repeat.
The exact step-by-step process I use to turn the ideas I already have into a content brief that lands in my inbox every Sunday night, so I'm never without content to post that actually converts.
This isn't a list of tips. It's my whole process, click by click: how I catch ideas all week, how I utilize AI to ideate and sort them (including the prompts and skills I use), and how I turn them into carousels, Reels, and posts. Set it up once. Run it every week.
Bonus included
One month of Wispr Flow Pro, a $15 value. The app this whole system starts with, free for your first month.
Yes, give me the whole systemThe full system for $47
Instant access right after checkout.
No thanks, I'll stick with the free planThe real problem
You don't have an ideas problem. You have a process problem.
You have ideas all week long. In the car, after a client call, in the middle of answering an email. Then Monday comes, you sit down to post, and you're starting from zero.
- Monday comes and you're staring at a blank screen wondering what to post.
- Your best ideas show up at the worst times, and they're gone by the time you sit down.
- Your content is nice, but it isn't connected to what you're selling, so it doesn't sell anything.
- You tried AI and it sounded like a stranger wrote it.
- You post when you have the energy, so your business disappears the week life gets busy.
None of that means you're bad at this. It means you've been doing it without a process. Without one, AI content sounds generic, your posts don't point anywhere, and showing up depends on how much you have left in the tank that week.
The free plan gave you one good Sunday. This gives you the exact process I run every single week, written out step by step.
Straight from my texts and DMs
What it looks like when it starts working
Real messages from women who started showing up with a plan. Names left off, words left exactly as they sent them.
Tap any message to read it.
These messages are about my work and programs overall. Everyone's results are their own, and results vary.
What changes
From "what do I post?" to a plan that's already waiting in my inbox every week for me to execute
BeforeIdeas scattered across sticky notes, apps, and your memory
AfterEvery idea caught the second it shows up, just by talking into your phone
BeforeMonday morning and no idea what to post
After8 to 10 ideas, with hooks and outlines, waiting for you once a week
BeforeContent that fills the feed but never sells
AfterEvery brief checked against what you're selling and what's coming up
BeforeAI drafts that sound like a stranger wrote them
AfterDrafts built from your own words, your voice, and your never list
BeforePosting in the moment, disappearing when life gets busy
AfterA week and a half scheduled every Monday, so something is always running
My week
Here's exactly how it runs in my business, every single week
All week
I talk my ideas into my new favorite app as they come to me. My sales calls are recorded by my notetaker.
Once a month
I update my content calendar: my theme, what I'm selling, and my podcast episodes. About ten minutes.
Sunday night
My Claude skill reads my notes and my calls, lines them up with my calendar, and sends me a content brief.
Monday
I pick my mix and schedule a week and a half of content a week out. The baseline is running before my week even starts.
What lands in your brief every week
8 to 10 ideas that look like this
- Label
- Engage, Educate, or Convert
- Working title
- What the piece is about
- Where it came from
- The line from your note, or the pattern from your calls
- Timing
- Timely (post this week) or Evergreen (can wait)
- Supports
- The theme, offer, date, or episode on your calendar
- Best format
- Carousel, Reel, or regular post
- Hook
- Two opening lines in your voice
- Outline
- 3 to 5 bullets in your own words
Plus a calendar check at the end: what you're selling, what's coming up in the next three weeks, and which ideas support it.
Want it to show up on its own? One sentence schedules it once a week, on whatever day and time works for you (scheduled tasks are on paid Claude plans). Or run it anytime by typing "Run my weekly content brief."
What you get
The whole process, step by step, in seven parts
Every click, every template, every prompt. Set it up once, then run it every week.
- Capture all week, without lifting a penHow I use Wispr Flow to catch ideas the second they show up, and Read AI to pull the questions, hesitations, and exact words from my sales calls. Plus click-by-click steps to connect both to Claude, once.
- One month of Wispr Flow Pro, a $15 value BonusIncluded with your guide. The app this whole system starts with, so you can use it the way I do from day one.
- Your background doc to prep Claude, in nine questionsThis info teaches Claude who you are, who you serve, how you sound, and what you never say. It takes about 30 minutes, once. This is the step that keeps your content from sounding like a stranger wrote it.
- A content calendar that makes your posts sellOne simple doc, one row per month: your theme, what you're selling, and your key dates, so your content warms people up before you launch, not the week of.
- My weekly content brief skill template, word for word, so Claude can run this process for you too The good stuffThe exact template I built my brief from. Paste in your background doc and calendar, upload it, and it's yours. Plus a plain-English explanation of what a Claude skill is.
- Step-by-step instructions to run it once a weekPick the day and time that fits your week. The one sentence that schedules your brief to run on its own, and how to tighten it so every week gets better.
- How I pick my mixEngage, Educate, and Convert, the three questions I ask every Monday, and how I make sure at least one piece points to what I'm selling.
- My branded carousel skill and Claude Design setupA second skill that turns any idea into carousel slides, plus my setup and prompt so every carousel comes out on brand.
- My Reel and post prompts, and my rules for eachCopy and paste prompts, Reels that don't need you on camera, and the simple quote posts my account grows on.
- How I schedule a week and a half every MondaySo there's always something running, even on the weeks life gets in the way.
Who's handing you this
Hi, I'm Lindsay.
I've spent 25 years building brands with simple, community-first marketing. I bootstrapped Bump Club and Beyond to a seven-figure brand and led it through an acquisition. Today I run Dear FoundHer..., where I help women over 40 build and grow businesses of their own.
I don't sit down on Monday and wonder what to post. By the time Monday comes, I already have a list of ideas in my own words, sorted and ready to go. I built this process because I needed it, and I'm handing you the whole thing, including the skill templates I use myself. Around here we don't gatekeep because honestly, women over 40 are just better together.
<1%of female founders who have led a company through an acquisition
Top 0.5%global ranking for the Dear FoundHer... podcast
~1,000women business owners enrolled in my programs
25 yearsbuilding brands with community-first marketing
Lindsay PinchukFounder + Host of Dear FoundHer...
More from my texts and DMs
What happens when women stop building alone
Messages from women in my programs, my audience, and my podcast community. Names left off, words left exactly as they sent them.
Tap any message to read it.
These messages are about my work and programs overall. Everyone's results are their own, and results vary.
This is for you if
You're done winging your content
- You have ideas all the time, but they never make it into posts.
- You're tired of sitting down on Monday with no idea what to post.
- You want your content to support what you're selling, not just fill the feed.
- You want AI to do the sorting and the first drafts, without sounding like everyone else.
- You're ready to set it up once so it runs every week.
Quick questions
Do I need to be techy?
No. Every step is written out click by click, from connecting Wispr Flow to uploading your skill to scheduling it. If you can fill in a doc and copy and paste, you can set this up.
What tools do I need?
Claude, Wispr Flow, and Read AI for your sales calls. One month of Wispr Flow Pro, a $15 value, is included with your guide. Having your brief show up on its own once a week uses scheduled tasks, which are on paid Claude plans. You can also run it anytime by typing "Run my weekly content brief."
How long does setup take?
Your background doc takes about 30 minutes. Your calendar is one simple doc with the next three months. After that, the skill is a template you paste them into and upload. Then it runs every week, and your calendar takes about ten minutes a month to update.
Will AI write my content for me?
Claude sorts and drafts. You decide. Your skill only uses what's in your notes, your calls, your background doc, and your calendar, and it never invents stories, numbers, or results. You read every draft before you post.
How is this different from the free plan?
The 60 Minute Sunday Plan helps you plan one good week by hand. The What to Post This Week System is the process I run every week, set up so your ideas are captured, sorted, and lined up with what you're selling before Monday even starts.
When do I get it?
Right after checkout.
The What to Post This Week System.
Your ideas in. Your weekly content plan out. The exact step-by-step process I run every week, ready to set up today.
- Capture setup for Wispr Flow and Read AI, connected to Claude
- Bonus: one month of Wispr Flow Pro ($15 value)
- Background doc questions and content calendar template
- My weekly content brief skill template
- Step-by-step instructions to run it once a week
- How I pick my mix and line it up with what I'm selling
- My carousel skill, Claude Design prompt, and Reel and post prompts
$47
This guide is educational. It does not promise any particular result, and results vary. AI tools can make mistakes, so review everything before you use it. Dear FoundHer...® is a registered trademark.