Whitney Alexandra, Founder of Whitney Alexandra Coaching

Name: Whitney Alexandra

Founder: Whitney Alexandra

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Who is Whitney Alexandra?

Whitney Alexandra is a Performance Coach for top women entrepreneurs who want to create limitless wealth and a fabulous life beyond their wildest desires. She has spent the past 20+ years helping powerful business owners unlock their peak potential.

Through her signature approach rooted in evidence-based performance coaching strategies, Whitney’s clients experience transformational shifts in a fraction of the time — often up-leveling every area of their lives and businesses in a matter of mere months.

In 2023, Whitney was named a member of the prestigious Forbes Business Council. As a thought leader and contributor on this global platform, Whitney is focused on opening up higher-level conversations and connections to women entrepreneurs all over the world.

In less than three sentences tell us about your company and what you do.

As your coach, I have one goal—to help you reach your highest possible level of success, wealth, freedom, love, and joy. I want to see you tap into your one-of-a-kind magic and SHINE in the way only you can…

…And I want to show you how you can build life-changing wealth, all while doing work that feels passion-driven and aligned.

What does BEING a FoundHer mean to you?

To inspire, transform and elevate women to be their most brilliant self.

How do you support other female founders and women in business?

Networking with other female founders, showing support on social media, and reaching out via email

What are three strategies you use to market your business, grow brand awareness and generate bottom line growth?

1. Notice the thought

It’s important to be aware of the thoughts you have and the stories you tell yourself. This is the first step in changing your mindset. Pay attention to when and where these thoughts come up. It’s also helpful to investigate each thought to understand what it is and how you feel about it. For instance, if negative thoughts about money always come up, you should ask yourself what emotion is attached to it, whether it’s shame, guilt, or fear.

You should also consider if the thought is truly yours or if you’ve adopted it from someone else. Many of our thoughts and beliefs are not actually our own, but rather things we’ve heard and internalized from others, be it family, friends, social media, society, etc. To remove negative thoughts or beliefs, follow the rest of the steps.

2. Review the facts

Believe in yourself and your abilities. Don’t let negative thoughts and beliefs bring you down. Take a moment to reflect on whether they are facts or fiction and understand what is true for you. Just because others believe something to be true, doesn’t mean it has to be for you. You are in control of your thoughts and can reframe them to be positive and empowering. Remember, you have the power to shape your beliefs and thoughts to achieve your goals.

3. Reframe your beliefs

Every negative belief and thought is an opportunity to shift your mindset and the related behaviors and emotions. When reframing a belief, the goal is to shift from negative to a more positive thought. Keeping your beliefs positive will maximize the benefits you experience.

Some examples of reframing:

Old belief: I’m not good with money. New beliefs: I’m excellent with money. I trust myself with money. Money is safe with me.

Old belief: I always mess things up. New beliefs: I’m confident and resourceful. I always figure things out. I’m an excellent problem solver.

Old belief: I’m not good enough. New beliefs: I am good enough. I am the very best at what I do.

What was an obstacle you overcame to get your business where it is today? Please share the story behind it.

Ten years ago, I found myself in a place so many powerful, ambitious women can relate to. On the outside, my life was going well. I had a dream career. I was successful. But on the inside, I was in burnout and overwhelmed by life and work. I couldn’t see a different path forward.

It took changing career paths entirely to find my purpose and create a more meaningful life—a life that inspired me, filled me with joy, and made me feel like I was living up to my TRUE potential. I took that same passion for life and started working with women to help them create the most fabulous version of their life. Today, that decision has led me to become one of the most in-demand performance coaches for women entrepreneurs who are serious about unlocking their ultimate potential.

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