Listen to all episodes here…
S4. Ep. 313 From the Forum: Shane Shaps, FoundHer of Big Voice Social
Growth takes on a new shape when a social media manager realizes her own brand no longer reflects the business she wants to run and chooses to rebuild it with the clarity of a small business owner who is ready to move forward with intention
S4. Ep. 312 Brynn Putnam: 2xTech Founder of MIRROR and Board
Brynn Putnam talks through what it really feels like to build a company, sell it to lululemon, and start again with a completely new idea. Joining Lindsay Pinchuk in this episode, she reflects on the investor dynamics that shaped her path, including a moment when she walked away from a term sheet because the relationship didn’t feel right, and she explains why the partners you choose influence every decision that follows.
S4. Ep. 311 Overcoming the Fear of Visibility in Business with Anna Holtzman, Therapist + Visibility Coach
Fear of being seen keeps many entrepreneurs from stepping into their potential, and imposter syndrome often has less to do with confidence than with how the nervous system reacts to visibility. In this episode, Lindsay Pinchuk talks with therapist and visibility coach Anna Holtzman about what’s really happening beneath the surface when we hesitate to show up. Why does sharing your work online or talking about your business feel so uncomfortable? And how can you train your body to see visibility as safe instead of threatening?
S4. Ep. 310 It's Not Too Late: How a Simple Gift Guide Can Grow Your Brand, Partnerships, and Sales with Lindsay Pinchuk
This week, Lindsay Pinchuk breaks down one of the most powerful (and overlooked) marketing tools for small businesses — the Gift Guide.
Whether you sell products, services, or both, a Gift Guide can help you grow your audience, collaborate with other brands, and create buzz that lasts long after the holidays.
S4. Ep. 309 Ramy Brook Sharp: How Her Post-40 Pivot Landed in Hundreds of Retail Locations
What does it take to turn a small idea into a brand that ends up on the racks at Bergdorf Goodman? For Ramy Brook Sharp, it started with a few silk tops, a gap in her own wardrobe, and a belief that women deserved fashion that felt both beautiful and effortless. Lindsay Pinchuk sits down with Ramy to unpack how those early living room trunk shows, personal fabric runs through New York’s Garment District, and countless lessons learned through trial and error shaped what would become the Ramy Brook brand.
S4. Ep. 308 Peta Jane Beauty: ‘DWTS’ Peta Murgatroyd Shares Her Entrepreneurship Journey
Peta Murgatroyd shares how the discipline she built on Dancing With the Stars became the foundation for her second act as a beauty founder. Joining Lindsay Pinchuk in this episode, she opens up about what it really takes to move from the stage to the boardroom and why she refused to stay in one lane.
S4. Ep. 307 Using Your Community to Fuel Your Business with Katie Rosen Kitchens, Co-Founder of FabFitFun
Katie Rosen Kitchens didn’t set out to build a subscription box, she set out to build a community. What began as an online magazine with product recommendations grew into FabFitFun, a membership that millions of women see as a quarterly act of self-care.
S4. Ep. 306 Maximize Your Q4 Marketing Impact with Lindsay Pinchuk, Host of Dear FoundHer...
In this episode, Lindsay Pinchuk shares actionable Q4 marketing strategies for small business owners. She emphasizes the importance of gratitude marketing, creating holiday gift guides, running flash sales, repurposing content, and leveraging email for conversions. Lindsay also discusses the significance of pitching for year-end press opportunities, sharing behind-the-scenes content, encouraging user-generated content, and planning for January momentum. The episode is packed with practical tips to help businesses finish the year strong and set the stage for the new year.
S4. Ep. 305 The Marketing System That's Built Dozens of Small Businesses
In this episode, Lindsay Pinchuk shares her journey of building Bump Club and Beyond from scratch without a marketing budget. She emphasizes the importance of creating a marketing system out of necessity, which eventually became the foundation for her success. Lindsay introduces her marketing framework, SWEEP, which stands for Social media, Website, Email, Events, and Publicity/Partnerships. She discusses the significance of each component and provides actionable steps for entrepreneurs to implement in their businesses. The episode highlights the power of consistency, community building, and the importance of nurturing relationships through effective marketing strategies.
S4. Ep. 304 From Starbucks to Game Shows to A-List Celebs, How Melinda Maria Spigel Made Her Dreams Come True
From Starbucks tables to Taylor Swift’s spotlight to Nordstrom shelves, Melinda Maria Spigel has built a jewelry empire on vision, grit, and fearless self-advocacy. Joining Lindsay Pinchuk in this episode, Melinda shares how she turned handmade pieces into a multimillion-dollar brand by trusting her instincts, funding growth in unconventional ways, and pushing past rejection until doors opened. Melinda reflects on the viral moment Taylor Swift wore her “Julian Loves Diamonds” necklace during the Eras Tour, why persistence mattered more than luck when Nordstrom finally took a chance on her, and how a relentless belief in her product carried her through every stage of growth. Her story leaves entrepreneurs with three powerful reminders: keep betting on yourself even when no one else does, treat rejection as a doorway instead of a wall, and understand your numbers as deeply as you understand your craft.
S4. Ep. 303 Connecting Science and Soul: Ara Katz on Building Seed Health
Ara Katz never set out to build a probiotic company, yet a deeply personal turning point led her back to her passion for science and ultimately to the creation of Seed. In this episode, Lindsay Pinchuk talks with Ara about how her path through film, tech, and entrepreneurship came full circle when she discovered the potential of the microbiome and its deep connection to gut health, immunity, skin, and overall wellness.
S4. Ep. 302 Dr. Nici Sweaney, FoundHer of AI Her Way: Unlocking AI for Small Business Success
AI can feel overwhelming when you’re running a small business, yet it also offers a chance to simplify work and open new possibilities. In this episode, Lindsay Pinchuk is joined by Dr. Nici Sweaney, the founder of AI Her Way, to talk about how entrepreneurs can bring AI into their businesses in a way that feels intentional and aligned with their values. Nici shares the turning point that led her from academia to building a seven-figure company around AI and why she believes women need to engage with it now to stay competitive. She explains how to think of AI as a “blank slate intern” that can be trained to support your goals, why ethical use matters, and how keeping human values at the center ensures these tools work for you rather than the other way around.
S4. Ep. 301 What this Podcast Has Taught Me About the Power of Community, and Why Your Community is Essential Too
In this episode, host Lindsay Pinchuk emphasizes the critical role of community in business, sharing personal experiences and insights on how a strong community can provide support, resilience, and connection. She discusses the importance of authenticity and standing up for one's values, especially in the face of adversity. Lindsay also offers practical steps for building a community that fosters trust and collaboration, ultimately highlighting that community is an essential asset for any entrepreneur.
S4. Ep. 300 Heidi Zak, Co-Founder of ThirdLove, Revolutionized the Bra Industry By Listening to her Customers
Heidi Zak took a bra that didn’t fit and turned that frustration into ThirdLove, a DTC brand that challenged an industry dominated by one player and proved that listening to women could transform everything about how a product is made, marketed, and sold.
S4. Ep. 299 Lessons from the Mic: My Top Takeaways from 300 Episodes of Dear FoundHer… with Lindsay Pinchuk
In this episode, Lindsay Pinchuk reflects on the journey of her podcast, Dear FoundHer..., as it approaches its 300th episode. She shares the evolution of the podcast into a supportive community for women entrepreneurs over 40, highlighting key lessons learned from her interviews with inspiring female founders. Lindsay emphasizes the importance of trusting one's intuition, staying true to one's mission, and the power of community in building successful businesses. She also offers personal reflections on her growth and the impact of the community on her life.
S4. Ep. 298 From Debt to Multi-Millions: How Erica Groussman Rebuilt TRUBAR
Erica Groussman went from zero sales and deep debt to getting TRUBAR into Whole Foods, Target, and thousands of stores across North America, all by staying committed to a vision she wasn’t willing to give up on.
S4. Ep. 297 Building the Perfect Swimsuit
Two former Lululemon insiders took a conversation in a Vancouver hot tub and turned it into a multi-million dollar DTC swimwear brand built on real product expertise, trust in their partnership, and a clear vision of what women actually need in a swimsuit.
S4. Ep. 296 RERUN: Body Positive Influencer, Author and Co-Founder of Megababe, Katie Sturino Talks Going From Her Parents’ Garage to Walmart and Target Stores Nationwide
We're rerunning this episode as Katie Sturino's debut novel, "Sunny Side Up". hits bookshelves adn the best-sellers list nationwide. Host, Lindsay Pinchuk shares that this is one of her favorite episodes of the podcast, and as she's currently on vacation, she chose to share this in celebration of Katie's big news.
S4. Ep. 295 FoundHer Files: How I Built a 7-Figure Business Without a Marketing Budget, with Lindsay Pinchuk, Host of Dear FoundHer...
In this episode, Lindsay Pinchuk pulls back the curtain on how she built her first company, Bump Club and Beyond, from a $500 personal investment into a 7-figure, nationally recognized brand — without a marketing budget, a big team, or going viral.
S4. Ep. 294 From Farmer’s Markets to 12,000+ Retail Locations in a Decade, With Ashley Thompson, Founder of MUSH
Ashley Thompson transformed cold oatmeal into a powerhouse brand sold in over 12,000 retail locations, scaling MUSH from a farmers market stall to a national favorite with the help of a pivotal Shark Tank deal. Joining Lindsay Pinchuk in this episode, the MUSH founder shares how she left a fast-track finance career at Goldman Sachs at 24 to build a mission-driven business from the ground up, without a business plan, outside funding, or prior food experience.

