The workshop will cover three key areas:

What Substack is and why it can work well for your business
We’ll look at how Substack functions as a newsletter, blog, content hub, audience-building tool, and trust-building platform.

The essentials every Substack needs before you start publishing seriously
Attendees will learn the foundational pieces that help a Substack look professional, make sense to readers, and support subscriber growth.

Best practices for using Substack sustainably
We’ll talk about how to think about content, consistency, audience connection, visibility, and growth without overcomplicating the process.

Attendees will walk away with a clearer understanding of whether Substack is a good fit for their business, what role it could play in their marketing ecosystem, and the first practical steps they should take to set it up well, AND also a simple, strategic framework for using Substack as a business-building tool, not just another place to post content.

Meet Adrienne J Clarke

With more than 20 years of Editing and writing experience, Adrienne launched Willow Rose on Substack in April of 2022. 

While creating content and browsing for other great publications to read, she noticed that not all writers want, or have the technical know-how to take care of all the small details of Substack that make a Newsletter look professional.

She began coaching and assisting other Writers on Substack in June of 2022. Her hope is that you also will find the assistance you need here at Substack.coach so that you can continue fulfilling your dream as a writer and content creator.

You are not starting over. You are building on years of experience, expertise, relationships, and credibility.

But when you step away from a longtime role, company, or job title and begin building something of your own, the way you present yourself professionally needs to evolve too.

In this interactive workshop, LinkedIn strategist and author Judi Radice Hays will show you how to use LinkedIn to position your next chapter, strengthen your professional credibility, and reconnect with the network you have spent years building.

You will learn how to make the most important parts of your LinkedIn profile work together so people quickly understand who you are, what you do now, and why they should trust your expertise. We will also look beyond the profile at one of the most valuable business assets you already have: your network.

Rather than focusing on hacks, algorithms, or constant posting, this workshop will show you how to use LinkedIn with greater intention to support the business and relationships you are building now.

Meet Judi Radice Hays

Judi Radice Hays is a LinkedIn strategist, speaker, author, and Forbes Business Council contributor who helps experienced executives, advisors, fractional founders, and professional-services leaders turn their experience into clear, credible authority positioning.

Since 2012, Judi has helped professionals use LinkedIn strategically to clarify what they want to be known for, strengthen their credibility, and become more visible to the clients, partners, and opportunities they want to attract.

Her work is especially relevant for leaders entering a new chapter, refining an advisory or fractional practice, or pursuing larger, higher-value engagements. She helps them align their positioning, profile, network, and conversations so the right people understand their value and know when to engage them.

Her approach is grounded in positioning, credibility, authenticity, and meaningful conversations, not hacks, automation, or performative self-promotion. Judi is a Brooklyn native based in New York City and has also lived in San Francisco and Austin.

Sure, in today’s business world having a website is almost a requirement. But what that website achieves, beyond simply showing you live in the digital world, is entirely up to you.

Just because you built something does not mean the masses will come to learn more about your brand, buy your products, or sign up for your services. It would be great if that was the case, but it isn’t.

Pulled from my bestselling book, Made to Sell: Creating Websites that Convert, I'll reveal the tips and tricks to transform your website, and in turn, your brand and revenue.

 Whether you have a simple one-page site or a complex retail store with thousands of products.

You'll walk away from this workshop with these takeaways:

• Gain a clear website purpose for your business

• Come up with specific metrics for website conversions

• Design a user experience that your customers will love

Podcasting is one of the most powerful tools to build authority, visibility, and trust for your business — and it’s simpler to start than you think. In this workshop, Lindsay Pinchuk, host of Dear FoundHer…, will walk you through how launching a podcast can elevate your brand, grow your audience, and open doors to partnerships and publicity. 

You’ll learn exactly what you need to get started — from concept to launch — plus tips to ensure your show supports your business goals (not just your ego).

Join our panel discussion:

Dr. Amy Robbins, Host of Life, Death and the Space Between

Leslie Randolph, Host of Why Didn't They Tell us

Nina Badzin, Host of Dear Nina in Friendship

Moderated by Lindsay Pinchuk, Host of Dear FoundHer…

Everyone who joins the workshop will also receive a free copy of Lindsay Pinchuk’s e-book, How to Start a Podcast for Your Small Business Blueprint —your step-by-step guide to getting your podcast off the ground. 

Tired of guessing your way through Facebook and Instagram ads—or worse, boosting posts and hoping for the best? This workshop is your shortcut to building successful ad campaigns that actually generate leads and sales.

In this value-packed session, you’ll learn The Successful Ads Blueprint—a simple but powerful framework built around the 3 core pillars behind every high-converting ad:

✅Strategy – so you’re not just throwing money at Meta and hoping it sticks
✅Audience – so your ad is reaching the people most likely to convert
✅Messaging – so your copy speaks directly to your ideal client’s goals and pain points

✨Plus: Bonus tips on setting up a simple funnel that turns clicks into cash.

You’ll walk away with:
🔹A crystal-clear understanding of why your past ads may not have worked
🔹A proven framework for building profitable campaigns (without overwhelm)
🔹Confidence to run ads that grow your list and generate sales—on autopilot

Whether you’ve tried ads before or are just getting started, this workshop will give you the clarity and direction you need to finally make Facebook and Instagram ads work for your business.

Join Lindsay Pinchuk, founder and host of Dear FoundHer… and Ads & Funnel Strategist, Samantha Fine, for this informative workshop on Facebook and Instagram ads.

Everyone who attends will walk away with Samantha's must-have checklist to get started with Facebook Ads.

5 Simple ways you can work with others to grow your brand

If you’re tired of feeling like your business is stuck… I get it.

You’ve done the content. The social. Some emails. Maybe even some ads.

But here’s the piece most people skip: PARTNERSHIPS

I used them to grow a 7-figure business from the ground up—and I’ve helped hundreds of other women implement a partnership strategy into their businesses too.

You don’t have to do this alone. There’s a better way.

During this workshop you will learn:

5 Simple Partnership Strategies that ANYONE Can Implement

The step-by-step instructions on how to use them in your marketing strategy

Where and how to find the actual partners

Join Lindsay Pinchuk, founder and host of Dear FoundHer… for this informative workshop that will leave you with simple strategies for putting your business and brand in front of hundreds of others. 

Everyone who attends will walk away with the Partnership Blueprint for Small Business AND an updated version of swipe files for outreach. 

NOTE:  This workshop and all expert workshop are FREE for Dear FoundHer… Forum Members. If you are a member, please login to get your discount code. 

An Insider Guide to Strategy & Best Practices for Your Small Businesses

Ready to stop spinning your wheels on social media and actually see results?

In this fun, interactive session, I’m breaking down the best-kept secrets behind high-performing content—the kind that grows your audience, boosts engagement, and (most importantly) drives sales.

Here’s what you’ll walk away with:

Content that clicks—the formulas behind posts that stop the scroll and spark connection

The “Secret Sauce” to growth—why some accounts blow up while others stay stuck in IG of the past

How to sell without being salesy through strategic engagement & content that connects—actionable tips on how to turn followers into fans and fans into paying customers

We’ll dive into practical strategies you can actually use—we’ll have a little time at the end for Q/A so bring your questions, a place to jot down notes and let’s make social media work for you!

NOTE: If you’re a member of the Dear FoundHer… Forum, this workshop is FREE. Please login to access.

Get into the mind of time management consultant, Ronna Belinky, Founder of Workflows by Ronna, and learn once and for all how to master productivity.

During this workshop you will learn:

How to identify your top tasks, assign yourself deadlines, and drown out distractions so you can focus on what matters most

Time blocking tips including scheduling “flex” times for the inevitable moments when life happens

How to eliminate decision fatigue with proven methods so you can plan your day and stay focused

Ways to optimize your energy levels

Planning your week with intention

And more!

Get into the mind of a national journalist and find out how to optimize your social media to gain publicity. with Nicole Pearl, Small business PR and Media Coach.

During this workshop you will learn:

How to get featured on shows like TODAY without lifting a finger, including specific takeaways from Nicole's case study

Top tips to consider when creating your IG and website to generate buzz

Best ways to build your personal brand for attracting press

What to Post NOW

Common Mistakes to Avoid

And more!

FORUM MEMBERS LOGIN TO WATCH THE REPLAY OF THIS WORKSHOP

Workshop and Q+A Learn the basics of intellectual property: what needs to be protected, why and how to do it with attorney and Founder of Storylock Legal, Lauren Bercuson.

Plus, have your questions answered. Everyone who attends will walk away with Story Lock Legal's Guide to Trademarking Your Business + the ability to set up a 1:1 free consult about their own intellectual property needs.

NOTE: If you’re a member of the Dear FoundHer… Forum, this workshop is FREE. Please login to access.