S2. Ep. 215 Going Back to the Basics to Build Your Instagram, with Peloton's Jenn Sherman (rerun)

In this rerun of one of our most downloaded episodes, Peloton's Jenn Sherman shares with us what happened when she implemented the five simple steps host, Lindsay Pinchuk, gave to her to grow her Instagram. When Jenn was last on Dear FoundHer, Lindsay issued several Instagram challenges to help her grow her following and boost engagement. After applying Lindsay’s tips and conquering her imposter syndrome, Jenn has seen improvements in every metric for her Instagram account. Although she still struggles a bit with consistency, she is now building content creation time into her work schedule each week. A year later, Jenn's Instagram has grown over 12%.

Today’s top takeaways:

• Instagram can’t be a chore. It has to be fun.

• It doesn’t matter if you knock it out of the park every time.

• Your relationship with any social media platform will ebb and flow. But the more you do it, the more you practice, the more it will stay top of mind and the better you will get at it.

Quotes:

• “I've now realized not everything you post is going to be like you knocked it out of the park, but it doesn't matter.” (6:57-7:02 | Jenn)

• “This is no longer an experiment because it's something that I'm planning on continuing with and I'm psyched to do. But in this project let's say, the Bright Line content, well that was the shining star.” (9:21-9:32 | Jenn)

Connect with Jenn Sherman:

Instagram: http://www.instagram.com/pelotonjenn

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