Boxed wine had a reputation problem until Lauren De Niro Pipher turned it into a sustainable, design-forward product that now moves across both direct-to-consumer and wholesale channels.

In this episode, Dear FoundHer... Host, Lindsay Pinchuk discusses the importance of networking and building a supportive community, especially for women entrepreneurs over 40. She shares her personal journey of starting a business without a network and how she gradually built connections with other female founders. Lindsay provides practical strategies for effective networking, emphasizes the value of mutual support, and offers actionable takeaways to help listeners strengthen their networks and overcome common challenges in networking

Menopause may be having its moment now, but Alessandra Henderson saw the need and the silence years before anyone else started paying attention. In this episode, she joins Lindsay to talk about building Elektra Health, a virtual care platform focused on closing the menopause care gap with real medical support, trusted information, and community connection. Alessandra shares how her own experience navigating IVF, hormonal shifts, and a frustrating lack of answers led her to create something she wished had existed for her.

When do you stop waiting for someone else to fix it and start doing something yourself? That’s the question at the heart of this conversation between Lindsay Pinchuk and Brooke Goldstein, a human rights attorney, award-winning filmmaker, and founder of the Lawfare Project and End Jew Hatred.

If you're a women business owner over 40, join the Dear FoundHer... Forum to find support, advice, resources and mentorship—JUST FOR YOU. It’s all inside, without the gatekeeping and without the overwhelm. 

No one tells you that scaling a business while raising kids means choosing which fire to put out daily.

From hand-blending baby food to building a thriving national franchise, Tara Gilad shares how motherhood sparked the idea for Vitality Bowls and how grit, intuition, and smart decisions powered its growth. She walks through the early days of self-funding and flying blind without a marketing team or social media, what franchising really requires, and how she’s learned to lead without sacrificing her health. Tara also opens up about the hard lessons around hiring, the power of asking for help, and why a supportive network isn’t optional, but a requirement.

Aliett Buttelman didn’t wait for a big break; she built one herself and turned a glitter freckle into a seven-figure moment.

Lindsay Pinchuk sits down with Fazit co-founder Aliett Buttelman to talk about how a scrappy, self-funded beauty brand ended up on Taylor Swift’s face, and what happened next. From a background in modeling and a degree from Columbia to an unexpected pivot into product development, Aliett shares how she and her co-founder Nina trusted their instincts and created a product that caught fire during Coachella weekend. That early traction led to a viral moment seen by millions and a surge in sales.

Building a successful brand takes more than a great product. It takes showing up, sharing your story, and earning trust, day after day.

Lindsay Pinchuk sits down with Ali Bonar, the co-founder and the CEO of Oat Haus, to talk about turning personal struggles into a business with real impact. After spending years battling an eating disorder, Ali wanted to change how people experience food. That journey led her to create granola butter, the world’s first oat-based spread. Now, Oat Haus products are stocked in over 5,000 stores, including Target and Whole Foods. But getting there wasn’t easy.

In this episode, Lindsay Pinchuk discusses her Marketing Made Simple program and the SWEEP method, which focuses on utilizing social media, websites, emails, events, partnerships, and publicity to grow small businesses. She emphasizes the importance of consistency, community engagement, and practical steps that entrepreneurs can take to enhance their marketing strategies. The episode provides actionable insights for small business owners looking to improve their marketing efforts and build a strong brand presence.

Success isn’t always smooth, and Laura Geller knows that firsthand. She built a beauty empire, but the road to get there was filled with financial setbacks, employee betrayals, and the constant pressure of running a business.

In this episode, Lindsay Pinchuk discusses the importance of building a community around your brand and the realities of growing a business. Lindsay outlines big picture steps for launching a business or a new product or service, emphasizing the need for consistency and using her SWEEP method for content marketing. SWEEP, utilizes your Social Media, Website, Emails, Events, Partnerships + Publicity to generate and execute, cost effective, community-centric marketing strategies that grow your brand.

Success rarely happens overnight, but what does it take to stick with something long enough to make it work? Ripley Rader knows firsthand. She spent years sewing her own clothes, believing in her designs, and grinding through the tough moments before her fashion brand became a multimillion-dollar powerhouse.

Given the events of this week with a certain Super Bowl commercial featuring a known rapper, Dear FoundHer... Host, Lindsay Pinchuk, wanted to address this important topic: How to speak out as a business owner. So in this episode, Lindsay herself discusses the critical importance of speaking out on social issues, particularly in the context of recent events affecting the Jewish community. She shares her personal experiences of using social media to address antisemitism and the backlash she faced, emphasizing that speaking up can lead to community growth and connection. Lindsay encourages listeners to craft meaningful messages that resonate with their audience and not to fear losing followers when taking a stand. The episode highlights the moral imperative to address humanitarian issues and offers practical advice for navigating these conversations in a business context.

Lindsay Pinchuk kicks off a live conversation from a sold-out event in Chicago, where she sits down with Sunny and Jenn to talk about unexpected pivots, reinvention, and rolling with life’s surprises. A chance encounter on the street sent these two best friends viral on TikTok, launching them into a new chapter they never saw coming. With no strategy, no grand plan, and no clue what they were doing at first, they figured it out along the way and built something real.  

How do you build a business that doesn’t need you, and why is that the key to true entrepreneurial freedom? Jessica Zweig, a three-time founder and recently acquired founder, rejoins Lindsay Pinchuk to unpack the journey of turning her personal branding agency, Simply Be, into a self-sustaining business ready for acquisition.

In this episode, Lindsay Pinchuk addresses the challenges of navigating social media during a crisis, particularly in light of the recent wildfires in Los Angeles. She emphasizes the importance of empathy, community support, and thoughtful content planning for businesses. Lindsay provides actionable tips for business owners on how to engage with their audience authentically while being sensitive to current events. The episode serves as a guide for maintaining brand integrity and fostering community connections during difficult times.

In this episode, Lindsay Pinchuk discusses the significance of personal branding for entrepreneurs, emphasizing that it is not just a trend but a foundational aspect of business growth. She shares her journey of building her personal brand alongside her business, Bump Club and Beyond, and the lessons learned from that experience. Lindsay highlights the importance of authenticity, community, and intentionality in personal branding, providing actionable steps for listeners to develop their own personal brands.

Personal Branding" seems to be the marketing buzzword going into 2025---but our host, Lindsay Pinchuk, she's been building her own personal brand alongside each of her businesses for the last decade and a half. In this episode, Lindsay discusses the significance of personal branding for entrepreneurs, emphasizing that it is not just a trend but a foundational aspect of business growth. She shares her journey of building her personal brand alongside her business, Bump Club and Beyond, and the lessons learned from that experience. Lindsay highlights the importance of authenticity, community, and intentionality in personal branding, providing actionable steps for listeners to develop their own personal brands.

Building a business from survival mode to success takes bold decisions, resilience, and a deep alignment with your purpose—just ask Dr. Zahava Berkowicz, the founder of IMMA Acupuncture and Wellness. From her early days of renting a single treatment room to leading a thriving acupuncture clinic, Zahava’s journey is a testament to trusting your gut and knowing when to evolve. 

In this episode, Lindsay Pinchuk discusses the importance of preparing for the end of the year and setting goals for 2025 as a small business owner. She emphasizes the need for self-care, auditing business performance, and engaging with the community. The conversation also highlights actionable steps for entrepreneurs to take as they wrap up 2024 and look ahead to the new year.