S2. Ep. 204 From a Parking Lot and $600 to 85,000 Members, 115 Locations and $210MM per Year, with Morgan Kline, Founder of Burn Bootcamp

Learn how a $600 investment and classes in a parking lot turned into a fitness empire with a heart! Join Morgan Kline, co-founder and CEO of Burn Bootcamp to share her family’s journey from a modest beginning to spearheading a fitness franchise with over 350 locations and projected revenues of $210 million.

Morgan dives into the nuances of founding and growing a fitness franchise. She stresses the importance of adhering to core values and the company mission, especially when scaling up. Her approach includes nurturing a culture and partnering with franchisees who truly resonate with the brand ethos. Morgan's insights into guerrilla marketing and fostering community relationships are invaluable for aspiring entrepreneurs, particularly those eyeing the franchising route. She shares how grassroots efforts can significantly amplify a brand's presence and create lasting connections.

A highlight of the conversation is Morgan's perspective on integrating work and family life. She opens up about involving her children in her entrepreneurial journey, imparting lessons on hard work and positive societal contributions. Morgan also addresses the challenge of juggling work and family, offering practical tips on achieving a harmonious balance.

Quotes:

“Burn is the legacy that I'm building. And whether you are, you know, building your own brand or you're working for a brand like what you do every single day is just building legacy. And so make sure you're doing it in alignment with how you want to leave the earth. (13:59 | Morgan Kline)

“Here's the thing in franchising and anytime you're scaling your business, you are scaling yourself ultimately.” (25:29 | Morgan Kline) 

Connect with Morgan Kline:

Instagram: https://www.instagram.com/morgan.a.kline

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