The Dear FoundHer... Forum
Get real answers, real collaborators, and real client referrals from women business owners over 40, without spending ten years building that network yourself
The Dear FoundHer... Forum gives you an engaged community of women who give first, monthly office hours to have all of your questions answered, three accountability sprints a year, and a library of marketing resources (value $2,000+), so you can grow your business with people in your corner. Whether you just launched or you've been running your business for years and still don't have a circle of women who get it.
Large mockup: the Forum on laptop and phone, showing a real member post with a string of replies under it
Sound familiar?
If finding support for your business keeps turning into another Facebook group, another chamber mixer, and still no one to call, here's what's getting in the way
You've got a question about your business. Not a Google question. A "what would you do?" question.
Your friends love you, but most of them don't own businesses. They don't really get what you're juggling.
So you go looking. A Facebook group. Your local chamber. A networking event where everyone trades business cards. You binge podcasts and take notes.
Some of it helps a little. But you still don't have a handful of women you can text when something comes up.
That's the real gap. Support isn't a group you join. It's women who know you and your business, and that's really hard to find on your own.
You want your business to become the real thing, not the side thing. And you want women in your corner who actually show up while you get there.
You want a community where you can:
- Post a question and get thoughtful answers you can act on, not sales pitches
- Launch something and have women who know you actually buy it
- Test a new offer or product idea and get honest feedback before you build the whole thing
- Know what to do with your marketing beyond posting on Instagram and hoping for a response
- Have a few women you're making content with, guesting on podcasts with, and running workshops with
- Stop wondering whether you're "far enough along" to belong in the room
- Open a text that says "I want to refer you to someone" from a woman you met inside the Forum
That last one? That's the moment. When the women you've been helping start sending clients your way, you'll know exactly why you joined.
Growing your business starts with the right women in your corner
When I started my first company in 2010, I didn't know a single other woman who owned a business. My closest friends were wonderful, but they didn't get what I was juggling. So I built my network one lunch and one coffee at a time.
It worked. It also took me ten years.
I built the Forum so you don't have to wait that long.
Meet the Dear FoundHer... Forum.
The Dear FoundHer... Forum is an online membership community for women business owners over 40. It helps you grow your business with real support, real feedback, and real collaborators, using an engaged community, monthly Office Hours with me, expert workshops, three accountability sprints per year, and a library of step-by-step marketing resources.
And I'm in it with you. I know members' businesses. I share their wins. I'm not a founder who opens a group and disappears.
Large mockup: Forum home feed
Photo of Lindsay on a monthly call
With the Forum, you'll have what you need to:
- Get real feedback on your offer, your idea, or your launch
- Find partners for podcasts, events, workshops, and content
- Get your questions answered by me at monthly group Office Hours
- Learn what's working in marketing right now at our monthly expert workshops
- Make strategic marketing updates with our step-by-step guides, swipe files, and templates
- Take action all year with three accountability sprints
What's inside
Getting clients, collaborators, and clear next steps gets a whole lot easier when you have engaged women, real mentorship, and a plan for every part of your marketing
Preview: a real member post asking for feedback, with replies underneath
The Community
Women who actually answer your post
Women business owners over 40, from first-year founders to women who've been building for decades. 95% are active, and I've never seen a post go unanswered.
Use it when: you need feedback before a launch, a podcast guest, or someone who gets it.
Monthly Office Hours
Answers to the questions you can't Google
90 minutes live with me every month. Bring your biggest problem and we'll workshop it together.
Use it when: you're stuck on pricing or a launch went quiet.
Accountability Sprints
The push to actually do the thing
Three times a year, you get a daily prompt and a group of women doing it alongside you.
Use it when: you know what to do and need someone to walk you through it.
Expert Workshops
Stay current without chasing every trend
Outside experts every month on LinkedIn, Substack, email, AI and more.
Use it when: a platform changes or you want to learn something new.
Annual members
The Resource Library
Step-by-step guides for almost any marketing problem
All my blueprints, playbooks, templates and swipe files. Value $2,000+.
Use it when: you're about to pitch a podcast, plan an event or write a sales email.
Annual members · $97 value
The FoundHer Files Premium
My Thursday deep dives
Real numbers, exact language, and how I actually did it.
Use it when: you want the details, not the overview.
Forum members are getting feedback within the hour, landing clients from the women inside, and calling it a no-brainer
Here's what members are saying, in their own words.
And from women across the wider Dear FoundHer... community
Live events, workshops, and Lindsay's programs
Photo of Lindsay from her photoshoot
Meet your host
I built and sold a seven-figure business with women in my corner, and I built this community so you can do the same
Hi, I'm Lindsay Pinchuk. I've spent more than 25 years in marketing, and I built my first company, Bump Club and Beyond, into a seven-figure brand with major retail and consumer goods partnerships. When I sold it, I became one of less than 1% of female founders to lead a business through an acquisition.
A big part of how I got there was the women around me. The women I partnered with became the people I called with questions, and over the years they became my network. It took me a decade to build, and it made all the difference.
After I sold the company, those same women became my first podcast guests and referred me my first consulting clients. That podcast is Dear FoundHer..., which now ranks in the top 0.5% of podcasts globally, and it grew into the community you're looking at today. Since launching it, I've worked with nearly 1,000 women small business owners through my programs.
The Forum is everything I learned about building a business with women in your corner, without the ten years it took me to figure it out.
Lindsay
Let's get you into a room where women actually answer when you ask
Here's everything you'll get inside the Dear FoundHer... Forum:
- The Forum community: women business owners over 40 who give first
- Monthly 90-minute group Office Hours with me, open to all members (12 a year)
- Three accountability sprints a year, included (value $1,200)
- Monthly expert workshops with outside category experts
- BONUS for annual members: the Resource Library, my playbooks, step-by-step guides, swipe files and templates (value $2,000+)
- BONUS for annual members: a year of The FoundHer Files Premium ($97 value)
- Access to the Forum on Circle when you join, for a full 12-month membership
I've kept the price reasonable on purpose. You're a small business owner, and I'm not here to charge you thousands of dollars to feel supported. One referral from a woman you meet inside can make this worth it. That's happened for members, and I'd love for it to happen for you.
Best value
Over $5,000 in value
$1,197 for the year
Annual
About $100 a month. Includes the Resource Library and The FoundHer Files Premium.
I want women in my corner. Join for the yearMonthly
$137 a monthFor 12 months. Everything above except the Resource Library and The FoundHer Files Premium.
Join with monthly payments
