S4. Ep. 312 Brynn Putnam: 2xTech Founder of MIRROR and Board

Nov 18

See what happens when women founders build together. RSVP and join us for the Dear FoundHer Forum Virtual Open House + Networking Session on December 9th.

Brynn Putnam talks through what it really feels like to build a company, sell it to lululemon, and start again with a completely new idea. Joining Lindsay Pinchuk in this episode, she reflects on the investor dynamics that shaped her path, including a moment when she walked away from a term sheet because the relationship didn’t feel right, and she explains why the partners you choose influence every decision that follows. Brynn also shares how simple observations inside her gym sparked the idea for MIRROR and why true innovation comes from understanding your customer more than from technical expertise. Her shift toward building Board highlights a deeper desire for connection and family, and the conversation leaves you asking a few grounding questions: Who do you trust to build with? What signals are you ignoring? How can your own life stage point you toward the work you’re meant to do next?

Episode Breakdown:

00:00 Building a Community for Women Entrepreneurs

02:50 Brynn Putnam's Journey: From Ballerina to Tech Founder

05:47 The Sale of MIRROR: Insights from a Successful Acquisition

09:04 Raising Venture Capital: Challenges and Experiences

11:48 Lessons Learned: The Importance of Partnering with the Right Investors

14:57 The Launch of Bored: A New Era of Family Gaming

17:59 Marketing Strategies for a New Product

20:58 The Story Behind Bored: Reimagining Family Game Night

24:05 Building Relationships with Investors

27:06 Key Takeaways for Aspiring Female Founders

Connect with Board and Brynn: