S5. Ep. 334 Getting Publicity the Daily Way: How Ariana Carps Sustains a 50-Year Retail Business | From The Forum
If you care about where retail is headed and how a brick-and-mortar business is getting publicity that converts, this episode of Dear FoundHer is worth your time. Host Lindsay Pinchuk sits down with Ariana Carps, a woman business owner and second-generation retailer behind Rear Ends, a nearly 50-year-old brick-and-mortar boutique that continues to thrive without chasing scale or trends. Ariana shares what actually drives in-store sales and customer loyalty, and why building a strong community around her retail business has been just as important as the products she sells.
You’ll hear why daily social media routines can outperform flashy campaigns, how quiet followers often become high-intent buyers, and why removing friction does not have to mean removing people. Ariana breaks down how personal service, honest feedback, and relationship-based selling create a retail experience that feels human and keeps customers coming back.
This conversation reframes retail success as something sustainable, repeatable, and deeply human. If you are a woman business owner looking to get publicity, or build a community-driven retail business, this episode delivers practical ideas you can actually use.
Episode Breakdown:
00:00 Getting Publicity: How Daily Instagram Videos Drive Retail Sales
02:31 The Story Behind a 48-Year Family Retail Business
05:16 Smarter Retail Buying Decisions That Reduce Stress
06:44 Why Human Connection Still Wins in Retail
12:14 Building Consistent Social Media That Converts
16:48 Selling Without E-Commerce Through Personal Shopping
19:27 Choosing Sustainable Growth Over Retail Expansion
Connect with Ariana Carps:
