S5. Ep. 344 The Marketing System That Built Two Businesses: How I Use SWEEP to Grow My Audience, Get Press, and Scale Without Burning Out
What does it actually take to grow an audience, get press, and scale a business, without a massive team or a marketing budget? In this episode, Lindsay Pinchuk pulls back the curtain on the exact system she used to build her first company, Bump Club and Beyond, from a $500 idea into a 7-figure brand working with Target, Nordstrom, Huggies, and Unilever. The real founder story behind the framework? She didn't know she had a system until after she sold the company.
That system is SWEEP, and in this solo episode, Lindsay breaks down how she's applied it, on purpose this time, to grow Dear FoundHer… from a passion project podcast into a full community, events platform, and mentorship program. This is a masterclass in founder visibility, growing an audience without paid ads, managing rapid growth as a solo operator, and building a publicity strategy from scratch.
If you're a woman startup founder who feels like you're doing all the things but not getting the traction you deserve, this episode is the one you've been waiting for.
In This Episode, You'll Learn:
The real founder story behind SWEEP, how Lindsay built a 7-figure business while serving as her own marketing department, with little more than a couple of contractors by her side
Why SWEEP was born out of necessity: what bootstrapping, scrappiness, and zero budget actually looks like in practice
How Lindsay leveraged press relationships from her first company to land TV segments and build immediate credibility when launching Dear FoundHer…
The intentional decision to launch with interview-only episodes for an entire year, and the audience growth strategy behind it
How listener demand for real-life connection led to live events, and how those events became the catalyst for expanding into workshops, an online community, and mentorship
The five-part SWEEP framework: Social Media, Website, Email, Events, and Partnerships + Publicity, and how to apply it to every piece of content you create
What managing rapid growth actually looks like when you're a founder who is also your own marketing team
How to build a publicity strategy that doesn't require a PR agency or a big budget
Why company messaging and consistency across every touchpoint is the real driver of scaling challenges, and how to solve it
If You Loved This Episode: Share it with a woman startup founder in your life who needs a real marketing system, not another hack. And if you haven't yet, scroll down and leave a 5-star rating and review on Apple Podcasts. It's the single biggest thing you can do to help other women find this show.
