The What to Post This Week System
Your ideas in. Your weekly content out...on repeat.Never again ask the question, “What am I going to post this week?”
The exact step-by-step process: the tech stack, word-for-word Claude Skills, and content creation strategies that I use to turn the ideas into a content brief, and then actual scheduled content, in under an hour every week. I'm never without content to post that actually converts.
One timeSet aside 60 minutes and set up steps 1 to 4
then
Every single weekCreate and schedule your content in steps 5 and 6 in under an hour
Bonus included
One month of Wispr Flow Pro, a $15 value. The app this whole system starts with, free for your first month.
Yes, give me the whole systemThe full system for $47
Instant access right after checkout.
The real problem
You don't have an ideas problem. You have a process problem.
You have ideas all week long. In the car, after a client call, in the middle of answering an email. Then Monday comes, you sit down to post, and you're starting from zero.
- Monday comes and you're staring at a blank screen wondering what to post.
- Your best ideas show up at the worst times, and they're gone by the time you sit down.
- Your content is nice, but it isn't connected to what you're selling, so it doesn't sell anything.
- You tried AI and it sounded like a stranger wrote it.
- You post when you have the energy, so your business disappears the week life gets busy.
None of that means you're bad at this. It means you've been doing it without a process. Without one, AI content sounds generic, your posts don't point anywhere, and showing up depends on how much you have left in the tank that week.
This is the exact process I run every single week, written out step by step.
Straight from my texts and DMs
What it looks like when it starts working
Real messages from women who started showing up with a plan. Names left off, words left exactly as they sent them.
Tap any message to read it.
These messages are about my work and programs overall. Everyone's results are their own, and results vary.
What changes
From "what do I post?" to a plan that's already waiting in my inbox every week for me to execute
BeforeIdeas scattered across sticky notes, apps, and your memory
AfterEvery idea caught the second it shows up, just by talking into your phone
BeforeMonday morning and no idea what to post
After6 to 8 ideas, with hooks, drafts, and your branded carousels already designed, waiting for you once a week
BeforeContent that fills the feed but never sells
AfterEvery brief checked against what you're selling and what's coming up
BeforeAI drafts that sound like a stranger wrote them
AfterDrafts built from your own words, your voice, and your never list
BeforeHours every week figuring out content, or disappearing when life gets busy
AfterUnder an hour a week to schedule a week and a half of content, so something is always running
My week
Here's exactly how it runs in my business, every single week
All week
I talk my ideas into my new favorite app as they come to me. My sales calls are recorded by my notetaker.
Once a month
I update my content calendar: my theme, what I'm selling, and my podcast episodes. About ten minutes.
Sunday night
My Claude skill reads my notes and my calls, lines them up with my calendar, and sends me a content brief with my branded carousels already built.
Monday
In under an hour, I pick my mix and schedule a week and a half of content a week out. The baseline is running before my week even starts.
What lands in your brief every week
6 to 8 ideas that look like this
- Label
- Educate, Engage, or Convert
- Working title
- What the piece is about
- Content bucket
- Which of your topics it fits
- Where it came from
- The line from your note, or the pattern from your calls
- Timing
- Timely (post this week) or Evergreen (can wait)
- Supports
- The offer, date, or episode on your calendar
- Best format
- Carousel, Reel, or regular post
- Hook
- Two or three opening lines in your voice
- Draft
- A ready-to-edit caption or outline in your own words
- CTA
- The next step, matched to the offer the idea leads to
- Carousel
- For carousel ideas: the slides, the caption, and the designed carousel, built with your brand
Plus, at the end: a balance check, a calendar check, a suggested week, what you heard on your calls, and the notes worth saving for later.
Want it to show up on its own? One sentence schedules it once a week, on whatever day and time works for you (scheduled tasks are on paid Claude plans). Or run it anytime by typing "Run my weekly content brief."
What you get
Set up four steps once. Then your content takes under an hour a week.
Steps 1 through 4 only need to be set up one time. After that, every week, they hand you what you need to make steps 5 and 6 simple: pick your mix, then review and schedule your content in under an hour.
- Click-by-click setup to capture your ideas with Wispr Flow and your calls with Read AI and Zoom
- One month of Wispr Flow Pro, a $15 value Bonus
- Your background doc to prep Claude, in nine questions
- A simple content calendar that lines your content up with what you're selling
- How to save your brand in Claude Design so every carousel looks like you
- Three Claude Skills (word for word) that I use to run this system The good stuff
- Step-by-step instructions to run your brief once a week
- My Reel and post prompts, plus my rules for each
- How I schedule a week and a half of content in under an hour
Who's handing you this
Hi, I'm Lindsay.
I've spent 25 years building brands with simple, community-first marketing. I bootstrapped Bump Club and Beyond to a seven-figure brand and led it through an acquisition. Today I run Dear FoundHer..., where I help women over 40 build and grow businesses of their own.
I don't sit down on Monday and wonder what to post. By the time Monday comes, I already have a list of ideas in my own words, sorted and ready to go. I built this process because I needed it, and I'm handing you the whole thing, including the skill templates I use myself. Around here we don't gatekeep because honestly, women over 40 are just better together.
<1%of female founders who have led a company through an acquisition
Top 0.5%global ranking for the Dear FoundHer... podcast
~1,000women business owners enrolled in my programs
25 yearsbuilding brands with community-first marketing
Lindsay PinchukFounder + Host of Dear FoundHer...
More from my texts and DMs
What happens when women stop building alone
Messages from women in my programs, my audience, and my podcast community. Names left off, words left exactly as they sent them.
Tap any message to read it.
These messages are about my work and programs overall. Everyone's results are their own, and results vary.
This is for you if
You're done winging your content
- You have ideas all the time, but they never make it into posts.
- You're tired of sitting down on Monday with no idea what to post.
- You want your content to support what you're selling, not just fill the feed.
- You want AI to do the sorting and the first drafts, without sounding like everyone else.
- You'd rather set it up once and spend under an hour a week on your content.
Quick questions
Do I need to be techy?
No. Every step is written out click by click, from connecting Wispr Flow to saving your skills to scheduling your brief. If you can fill in a doc and copy and paste, you can set this up.
What tools do I need?
Claude, Claude Design for your branded carousels, Wispr Flow, and Read AI or Zoom for your calls. One month of Wispr Flow Pro, a $15 value, is included with your guide. Having your brief show up on its own once a week uses scheduled tasks, which are on paid Claude plans. You can also run it anytime by typing "Run my weekly content brief."
How long does this take?
Steps 1 through 4 are set up once. Your background doc takes about 30 minutes, your calendar is one simple doc with the next three months, and your skills are templates you paste them into and save. After that, steps 5 and 6 take under an hour a week, and your calendar takes about ten minutes a month to update.
Will AI write my content for me?
Claude sorts and drafts. You decide. Your skills only use what's in your notes, your calls, your background doc, and your calendar, and it never invents stories, numbers, or results. You read every draft before you post.
How is this different from The 60 Minute Sunday Plan?
My free 60 Minute Sunday Plan helps you plan one good week by hand. The What to Post This Week System is the process I run every week, set up so your ideas are captured, sorted, and lined up with what you're selling before Monday even starts.
When do I get it?
Right after checkout.
The What to Post This Week System.
Set up four steps once. Then create and schedule your content in under an hour, every week.
- Steps 1 to 4, set up once: capture, your background doc, calendar, and brand, and two skills
- Bonus: one month of Wispr Flow Pro ($15 value)
- My weekly content brief and branded carousel skill templates
- Step-by-step instructions to run it once a week
- Steps 5 and 6, under an hour a week: pick your mix, then review and schedule
- Carousels already designed in your brief, plus my Reel and post prompts
$47
This guide is educational. It does not promise any particular result, and results vary. AI tools can make mistakes, so review everything before you use it. Dear FoundHer...® is a registered trademark.
