Blythe Alpern, Founder of Wordwoman Creative
Name: Blythe Alpern
Founder: Wordwoman Creative
In one sentence, what problem do you solve and for who?
As a copywriter, I help CPG brands, mainly in the beauty and lifestyle space, create content that makes their audience stop, stay, engage, and buy.
What's your story?
I've always loved writing and being creative, which makes being an advertising copywriter the perfect job for me. It allows me to create through ideas and words. I studied advertising and copywriting in school before joining the ad agency world. While I learned a lot and got to work with amazing people, I always knew I wanted to have my own business, one where I could choose the clients I worked with and the projects I worked on. I love helping emerging brands break through the noise of their crowded industry, while getting to combine my love of creativity and writing.
What does BEING a FoundHer mean to you?
Being a foundHer means fulfilling a dream I've had since I was seventeen. I wrote in my senior memory book that I would own my own ad agency someday, and I've finally made it a reality. It means helping other founders build their brand and create long-lasting relationships with their audience through copy that converts, engages, educates, and entertains.
What podcast has helped you with your business?
How I Built This.
What is ONE BOOK that you would recommend every female business owner read?
Four Thousand Weeks: Time Management for Mortals by Oliver Burkeman
What are the first five things that you did when you were starting your business?
Hire a designer to do my visual branding
Hire a lawyer to create my contracts and help me incorporate my business
Hire a photographer to take my brand pictures
Decide who Wordwoman Creative was going to be
Decide who we would serve.
What lesson or skill did you take with you from a prior job to help you succeed in your role today?
I took the copywriting/advertising process I learned during my ad agency days. It's the foundation for the method I use to help my clients.
What would you do differently if you were starting your business today?
Not listen to everyone and be more wary of who I work with, mainly coaches and programs. There is a lot of BS being pushed, with people making claims or promises they never fulfill, and when you ask for help, they have no answers because they only know how to sell their program, not actually help their clients.
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